Why this is different
Software does not run itself. Somebody runs it.
The honest description of most small business marketing tools is that they shift work onto the owner and call it automation. Two things have to be true for that to change.
Half one
The system does the work
Responses go out in minutes rather than when someone remembers. Follow-up sequences run to completion. Review requests go after every job. Reporting assembles itself. None of that requires you to open anything.
Half two
A trained person runs the system
Someone watches what is happening, fixes what breaks, adjusts what is not landing, and tells you once a month what changed. They work for us, they are trained on this system, and they are the reason it still works in month seven.
The second half is the part that is hard to copy. Software companies cannot supply the operator. Agencies can supply the person but rebuild the system for every client. We hold both sides, which is the only reason this pairing is affordable at your size.
At launch
Four things, done completely
Not a stripped-down version of something bigger. Four jobs that work properly from day one, chosen because they are where small businesses lose the most and notice the least.
Nobody waits for a reply
Enquiries from your website, phone, email and social get an immediate, useful response, day or night. Most enquiries go to whoever answers first, and for most small businesses that is never them.
- Responds in minutes across every channel
- Answers routine questions, escalates the rest to you
- Books appointments straight into your calendar
Follow-up that actually finishes
The enquiry that went quiet, the quote nobody chased, the customer who has not been back in a year. Sequences run to completion instead of stopping when things get busy.
- Multi-step sequences by enquiry type
- Stops automatically when someone replies or books
- Reactivation for past customers
Reviews and reputation
Requests go out after every completed job, at the moment satisfaction is highest. Responses get drafted for your approval. Nothing gets posted in your name without you.
- Timed requests after service completion
- Draft responses for approval, never auto-posted
- Alerts you when something needs a human
A report you will actually read
One page, monthly. How many enquiries, where they came from, how many converted, what changed. Most small businesses have no idea whether their marketing works. This is how that stops.
- Enquiries, sources and conversion in plain language
- What your operator changed and why
- Two minutes to read, no dashboard to log into
What is not in the first release
Naming this matters more than listing features
The gap between what a product claims and what it delivers is the thing people remember. So here is what this does not do yet.
Getting started
Set up once, then it is somebody else’s job
1
We map what happens now
Where enquiries come from, what happens to them, and where they currently go quiet.
2
Configure and connect
Set up against your calendar, inbox and phone. Your operator is trained on your business, not just the software.
3
Run supervised
First weeks run with close review, so responses sound like you rather than like a system.
4
Monthly review
One page, one conversation, adjustments made by the person who runs it.
The person running it
Shared infrastructure, not cheap labour
A trained professional from our workforce side, employed and supervised by us, working across a small number of accounts. They know the system, they know your business, and fixing what breaks is their job rather than an interruption to something else.
Why it is affordable at your size
Every company shouldering its own marketing infrastructure is the expensive way to do this. One trained operator working across a small number of businesses is the cheap way, and it is the only reason a sixty-person company can have what a two-hundred-person company has. Shared means shared, with defined scope and defined response times, and that is exactly what makes the price work.
What we would ask you
Shape what gets built
The general release is defined. What comes after it is not, and we would rather build against real requests than guesses. When you get in touch, these are the questions that matter, and the first four tell us more than a demo would.
Six questions, about a minute
Nothing here is a trick. Each one changes what we would build for you, and the answers travel with your enquiry so nobody asks you twice.
- 01What does your business do, and roughly how many people work there?Scope and pricing both key off this.
- 02Where do enquiries reach you now: website, phone, email, social, walk-in?Determines what has to be connected on day one.
- 03Who answers an enquiry that arrives at seven in the evening?Usually the most revealing answer on the list.
- 04Where do enquiries currently go quiet?Tells us which sequence to build first.
- 05Are you asking customers for reviews today, and how?Decides whether reputation is a quick win or a rebuild.
- 06If it could do one more thing, what would it be?This is the one that shapes the roadmap.
Software you never open is money you already spent
Most clients fund this from what they save on their health plan. That part is not in development. It is proven, running, and has been for thirty years.